MY JOURNEY

A UK-based british asian designer with a backpack of 18 years experience.

My background spans London agencies like Ogilvy, MRM, Glue, TBWA, Dare, JWT, Syzygy and Sapient. As well as in-house roles at O2, Microsoft, British Airways, Sky, Vodafone Group and bp.

// WHAT I COOK

Direction: conceptual, definition

UX: experience, patterns, flows, diagrams

Design: solid visual, UI design

Prototyping: interaction, testing

Shipping: qa, guides, accessibility, dev support, stakeholder documentation

// THE INGREDIENTS

Responsive design

iOS / Android

Design systems

Brand design

// WHAT I BRING TO THE TABLE

I come from the days when we saved PSDs. Inspired by nature, I’m driven by empathy and problem solving. By feeling like a user, I design like an engineer. I create less noise, more emotion and a minimal aesthetic approach yet with intent. See below for more.

© 2026. info@inderjeet.co.uk